Great Garden Speakers Publicity Page
Our Publicity Successes
GreatGardenSpeakers is more than a website--it is a collaborative publicity effort aimed at promoting all of our speakers and making it easier to connect with garden clubs, botanical gardens, flower shows, and other groups that book speakers. This site is run by the speakers themselves; all of our publicity efforts are done by volunteers working together to get the word out.
Our publicity efforts focus on two things: reaching out to groups who host speakers, so that they use the site to find speakers for their programs; and recruiting more speakers so that GreatGardenSpeakers can truly be a "one stop shop" for a wide variety of speakers on horticulture, design, and ecology. Here's a summary of what we've accomplished so far. Check back-- we update this often!
Outreach to All Program Chairs and Event Coordinators:
Email newsletter: This monthly newsletter goes out to over 1200 program chairs and events coordinators. We feature different speakers every time, and include useful tips for planning successful events. Read the archive here. Sign up for the newsletter here.
Our speakers are the best form of publicity we have. They promote the site when they give talks, distribute GGS business cards at events they attend, and help us with outreach in their state or region.
Fine Gardening magazine featured GGS in an article in fall 2010.
The American Gardener (magazine of the American Horticulture Society) featured GGS in fall 2010.
Washington Gardener magazine covered GGS in its summer 2010 issue.
Pacific Horticulture's program for its Southern California gardening symposium featured GGS
Personalized press releases have gone out to hundreds of plant and horticulture societies, botanical gardens, garden clubs, master gardener groups, flower and garden shows, and other venues.
Garden Clubs, Master Gardeners, etc:
A full-color, third-page ad for GGS ran in the Garden Club of America's print publication, the GCA Bulletin, in spring 2011.
A full-color, half-page ad for GGS ran in the Garden Club Federation of Massachusetts print publication, the Mayflower, in spring 2011.
At the 2011 International Master Gardener Conference, GGS is a sponsor, and will distribute literature at the conference.
Garden Center Outreach:
Buzz!, the E-Newsletter from Ball Publishing featured GGS in the 7/29/11 email blast. This newsletter is sent to 14,500 readers at IGCs and other horticultural institutions.
Cool Springs Press features GGS in its CSP Green program, encouraging garden centers to use the site to find speakers for workshops and events.
GGS speakers distributed cards and information at the Independent Garden Center Show in Chicago to encourage garden centers to use the site.
Botanical Garden Outreach:
GGS is a 2011 sponsor of the American Public Gardens Association, giving us a number of ways to advertise the site and our speakers to botanical gardens across the country.
GGS business cards and information went out to a meeting of botanical garden event coordinators in 2010.
Cool Springs Press features GGS speakers in its email newsletter to botanical garden event coordinators and others.
Other Important Groups:
Council on Botanical and Horticultural Libraries -- GGS was featured in the winter 2010 newsletter.
Outreach to Speakers
All attendees at the July 2011 Garden Bloggers Fling received professionally designed and printed handouts about GGS.
Publishers Weekly ran a story about GGS, which encouraged many high-profile authors to join.
Florists Review ran a story about GGS to encourage floral designers to join.
GGS speakers distributed cards and information at the Garden Writers Association symposium to encourage garden writers to join. GGS also advertises in the organization's newsletter and on its website.
Book Marketing Update ran a feature on GreatGardenSpeakers as an example of authors collaborating on publicity efforts.
Our speakers all work to encourage other speakers to join through their blogs, websites, Facebook, Twitter, and personal connections.
Several publishers, including Timber, Storey, Algonquin, and Cool Springs Press, have encouraged their authors to join GGS.