Susan Martin

» Garden Design (69)
» Ornamentals (52)


Holland, Michigan 49424

Looking for a dynamic, knowledgeable and passionate speaker? Susan Martin is an avid gardener, writer and speaker for gardening audiences across the U.S. She is a perennial specialist with experience in communications, new plants and garden design.

w: Follow @Gardener Sue's News on Facebook

e: view email gardenersuesnews@gmail.com

Additional Information

View and download an info sheet about Susan Martin


Susan Martin is a freelance horticultural marketer, writer, speaker and consultant based in West Michigan. Working in numerous branches of the horticulture industry for the past 20 years, she has gained experience in independent garden center and mass merchant sales, merchandising, landscape and container design and installation, new plant development, branding, and marketing at the trade and consumer levels. Susan currently resides on the board of GardenComm: Garden Communicators International (formerly GWA) as the Great Lakes Regional Director. 



Gold Standard Perennials - If you could only choose one purple coral bells, pink coneflower, or reblooming daylily, which is the best one?

Lessons Learned Under the Trees - A decade of gardening under the trees has taught Susan many lessons and ignited her passion for shade gardening. Find life beyond hostas in this beautiful, engaging presentation.

Beauty by Design - Design principles are universal, whether you're talking gardening, fashion, or home decor. If you can dress yourself, you can dress your garden. 


Formula for Retail Success - Geared towards retailers, this presentation will help business owners gain increased market share from female customers and the next generation of gardeners.


Moving Beyond Pretty--Plants with Bonus Points - Let's look beyond the pretty flowers and discover unique varieties of plants that offer something extra like food for pollinators, greater durability, winter interest, vivid color in shade, and more. This presentation can be customized for consumer and trade audiences.


Building Your Tribe: Creating Loyalty and Meaning in a Global MarketplaceBuilding a loyal following doesn’t happen overnight. It is earned through consistent interaction that comes from a true desire to help others. Let’s examine how meaningful bonds are formed with customers through a diverse marketing portfolio including social media, influencers, community events, stellar service, garden coaching and more. You’ll walk away motivated to do better this season, armed with practical tips you can share with your staff today. 



Holland, Michigan 49424

Photo Gallery

  • My Garden
  • My Garden
  • My Garden
  • My Garden

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Audience Reviews

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If You Only Could Pick One-Perennial Gold Standard

Lorraine Taylor from Sangudo - 05/31/2019 08:44:49

Of all the presentations I attended at the Landscape Alberta Green Industry Conference, Susan’s really stood out. She packed in a lot of information for an audience of people in the landscape trades and gave us exactly what we wanted to know. Her beautiful photographs perfectly illustrated the presentation and got me excited to look for her recommended plants. I especially appreciated that Susan took the time to highlight plants that are hardy for Alberta’s climate.

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La Porte County Master Gardeners Spring Garden Sho

eunice flavia conway from rolling prairie - 04/12/2019 16:12:22

Great speaker at our La Porte County Master Gardeners SPRING GARDEN SHOW!

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Lessons Learned Under the Trees

Becky Nickel from Marshall, WI - 04/08/2019 22:47:04

Susan was a great speaker. Very knowledgeable with all her years of experience. Very helpful & useful information for shade gardening which I will definitely apply in my own shade gardening. Loved her sense of humor, too!

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